How Successfully Run a Photojournalism Blog
The reasons why blogging is Important for Photographers
Photography is a service and a very personal one to boot. Your clients invite them into their lives, entrusting you to capture some important moments. The more you can offer clients a reason to feel at ease in hiring you, the more comfortable they will be with you.
A blog is an excellent way to do just this. It allows you to showcase who you are, what you’re as a photographer and the value you could give to potential clients. It allows them to look at your motives and how you handle your clients, information that can influence the final decision.
Also, it allows them to view your most recent and best work! If you’re just starting, you’re likely to advance your work quickly. Portfolio sites tend to become stagnant, and many photographers fail to keep them updated regularly. A blog will ensure prospective customers view your most recent (and probably the most appealing) photographs. It also ensures that they’re familiar with your current photo style. It also shows that it can evolve!
Another advantage is blogs are an excellent way for your customers to share photos! They love seeing their images on their photographer’s blogs and will be sure to share the blog with their friends and family. Your customers might even inquire if they can be featured on the blog. They’re thrilled to get acknowledged. Spend the time to create excellent posts for your customers and share the reasons you loved working with them, and they’ll appreciate the experience. They’ll also help spread the word about your business. Use Study Crumb for academic help from professional writers!
What’s the best part? Blogs are easy to set up, simple to manage, and often less expensive than a dedicated site, and can be more effective in generating sales!
In the meantime, before you begin going off on your own, we’ll explain some of the mistakes we’ve made in our blog journey.
Very Important Things to Remember On Your Photographer Blogging Journey
Know the reason behind your decision.
What is the reason you’re starting your blog? What’s your goal? What is the goal you’re trying to accomplish? Without this information, it is impossible to know, and the time you devote to blogging could be for nothing.
Deciding on your goal immediately will give you a great feeling of control. If you ever need to decide on your blog, simply consider your goal and the desired result and know what you need to do.
Choose your Audience
Once you’ve chosen your blog’s theme, you’ll have to decide on the audience you’re posting for. This is a crucial step that many photographers overlook. You can easily forget who you’re writing about, and you can begin blogging for other photographers, your family and friends, and wedding blog sites.
So, who exactly are you posting for? Are you doing it for family and friends to inform them how your photography is progressing? Is it for your clients to keep them informed regarding your business?
It’s a big deal, and you must take action today, even if you already have your blog. If you’re blogging to serve customers (usually when you’re an enterprise with a professional look), you’ll always have that in mind when you write something in your blog.
Provide important information
Blogging is necessary to attract new clients if you’re a professional photographer. This will result in more money and will make your blog worthwhile time. Therefore, you must ensure you’ve got all the info on your blog that can turn readers into customers.
These include things like what city you’re located in, information about the kind of photography service you provide and prices and contact details that are clear, as well as testimonials on the reasons you are a success and a call-to-action (i.e., Schedule Your Sessions) are essential in making this an effective effort.
If you’re considering starting an online blog, be sure you’re able to commit to the amount of time needed. You must be consistently posting your content and posts. However, it can be one of the toughest tasks to complete.
Consistency shows your readers that you’re an active professional or a shooter. One of the worst things you can do is start a blog with a post that is not the latest one that appeared some months (or many years) ago. However, it happens all the time. It sends a bad message to any potential client who stumbles across your blog!
Choose how often you’ll publish. Two times per week is sufficient if you’re an avid and a full-time shooter. If you’re a part-time shooter or are a photographer interested in a hobby and want to blog, then one week can be done.
You can also choose what days you’ll write on since that will assist in keeping your blog on the right track!
A blog is not the same as an account on Twitter or a Facebook page. They each play different roles within your social media strategy for your company. They can, however, be supportive of one another!
If you publish your blog’s latest post, be sure to tweet about the post. Also, on your page on Facebook, you can set it up to ensure that your blog posts will be automatically imported.
Shoot your best, not all
Your blog isn’t an opportunity to showcase every single image you’ve taken. It’s more of a place to display your most impressive photographs from every session or the best photos from your portfolio.
If you simply bombard your blog with many photos, your readers will become exhausted and bored. The number of images you post depends on your personal preference and what kind of photography you use.
Focus on quality and not quantity. Remember, this is an ongoing portfolio, so think of this similarly! Customers will scrutinize these images as they decide whether to hire your services or otherwise!
It’s a fine line to walk between the personal and what’s too personal. It’s wonderful to be who you are and to share what you’re like as a person. However, it could make your readers feel uncomfortable if you get too personal.
If this is a company blog, you’ll need to be thoughtful about the amount of life experience you’d like to share with readers.
This is entirely your decision. It’s a grey space, but keep this in mind.
Nobody wants to hear people complain on a business blog. It’s a big turn-off and can cause you to lose your customers.
Be optimistic, and people will be drawn to you. This is why you’re blogging at all!
If you’re just beginning your journey toward becoming an expert photographer, starting a blog, in the beginning, can help you build your brand image. Once you’ve established a routine, you’ll be in the habit of posting regularly, and you’ll become amazing at it before you’re an expert!
If you’re a fan of hobbies, then there’s nothing better than having a blog to share your love with your family and friends! You might be noticed by someone who comes to your blog and decides to hire you to help them realize their idea! Your blog that you run for fun could be your way to the top companies.
Photos used in the article:
1.) https://unsplash.com/photos/6_NXEMZbUq0, Daniel Thomas
2.) https://unsplash.com/photos/wS73LE0GnKs, LinkedIn Sales Solutions