Camerapixo Press Independent Visual Journalism Association - IVJA
Camerapixo Press
Independent Visual
Journalism Association – IVJA

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COVER PHOTO Frédéric Ducos
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Why digital business cards work better than printed flyers for small service businesses

Printed flyers used to be the easiest way to promote a small service business. You could hand them out in a neighborhood, leave them in a mailbox, or attach them to a door. But times have changed. People rarely keep paper — they throw flyers away, lose them in the car, or forget where they put them. Every flyer that disappears is a lost opportunity, wasted money, and zero visibility. Digital business cards solve this problem by staying exactly where customers are: on their phone.

A digital business card can be scanned in seconds using a QR code. Your number, email, services, photos, reviews, and website are saved instantly. No typing, no searching, no “I’ll check it later.” If you update your prices, add new services, or change your logo — the card updates automatically. Flyers can only show a small amount of information and become outdated fast. Digital cards stay current, professional, and always accessible.

Most importantly, digital business cards remove friction. Customers can call, text, email, or request a quote with one tap. Instead of hoping someone keeps a piece of paper, you give them a modern tool they can use immediately. More leads, less waste, zero printing costs. Paper disappears. Digital stays with them. That’s why more small service businesses are switching — not because flyers are bad, but because digital finally does what print never could: it converts attention into action.

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